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Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofitsand was published in the September 2011 edition of Fundraising Success Magazine (@frsuccess). However, do to word count constraints the content below is not in its full entirety. In the book, this section (taken from Chapter 2) is twice the length seen below.  Just a FYI. 🙂

11 Qualities of an Effective Social Media Manager

Despite all the buzz about social media, the reality is that your social media campaigns are only as good as the human being(s) behind them. Going “viral” on social media sites is extremely rare, and instantaneous success is a myth. Being an effective social media manager is both an art and a skill. Some personalities are more inclined to be successful at managing and inspiring online communities, but the vast majority of practitioners will…

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Posted November 5, 2012 by arnettamurray in Uncategorized

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